Tuesday, December 1, 2009

How To Make Sales from A Disclaimer Page: The FTC Regs Are NOT So Onerous

When I wrote a recent update to parts of the Internet Law Compliance System (www.internetlawcompliance.com) I wrote a truthful but humorous Disclosure and Disclaimers page linked to my opening page Sales Letter.

As a test I put a "Buy Now" link at the bottom of the disclaimers page (concerning testimonials and endorsements) and today, 10 days into sale of the updated product, I actually got a click through "Buy Now" from my Disclaimers page!

Look, I'm not a genius internet marketer like my old partner, Shawn Casey.  I'm just trying to sell my books, but if I can do it then you can too!

So "Try It!".  If you have success would you be kind enough to let me know.  Go to the Sales Letter page at the link at the top of this blog and in the upper left corner there is a place to click "support" and please send me a message about your success, ok?

Pursuant to FTC regs, this is both an information piece and a disclosure at the same time!

Jack Campitelli, J.D.

Friday, November 20, 2009

The Trouble With Transparancy: Why Safe Havens are essential

On November 19, 2009, the Tax Justice Network posted "Cry havoc -- why mercenaries love tax havens" on 

http://taxjustice.blogspot.com/2009/11/cry-havoc-why-mercenaries-love-tax.html

Apparently this is a site dedicated to discrediting "tax havens" among other tax injustices.

I hadn't really thought about tax havens until I thought about what the fellow wrote and decided the whole idea of calling what are in fact Safe Havens  "Tax Havens" was a way to discourage people from taking control of their own affairs.  By using the name "tax haven" to describe a place to keep money that is not in one's own country, pro-tax people and government have colored all discussion by the simple label.  Very good marketing but very bad logic.

At the end of the post, the Tax Justice Network wrote:

"The tax havens are steeped in blood"

This is good drama but incomplete truth.  It sounds like Dubai, named in the post, is more steeped in blood than, say, the U.S.  It's not.  The U.S., used properly and legally, let alone illegally, is the greatest tax haven in the world. 

The reason "tax havens" exist is not just to "hide" money or to avoid taxation -- either legally or illegally -- depending on who is going the inquiring or whose standards one uses -- but rather for safe-keeping your assets against any number of forces or events that can steal wealth in an instant.

So-called "tax haven's” are good or bad depending on how they are used, not just evil because they exist.  Just as guns are not intrinsically good or evil, it is how they are used that determines the morality of the user not the instrument.  A cricket bat or baseball bat can be quite deadly if used for a bad purpose.

The current darling controversy is "transparency" versus "opacity" with transparency being "good" and opacity being "bad".

As I understand the argument, in broad terms, transparency is good because it stops "funny business" and opacity is bad because it allows bad people to hide their nefarious activities.   Sounds ok on the surface, but it can't take real scrutiny. 

Frankly, the reason for Constitutional rights is because we "used" to live in a system where all was permitted that was not prohibited.  Sadly that is not really the case any longer.  We have been legislated unto death.  As a person or company I used to have the right to absolute privacy except when ordered to disgorge information by a court of proper jurisdiction.  I'm afraid that now very many "government" agencies can just peek at all matters private whenever they want to.  I think you'd have to agree that most of our affairs are quite "transparent" to such inquiries.   Hell, we don't even know when it happens -- which is probably not a good thing.

Unfortunately, such "peek-a-boo" government data-mining that used to be unconstitutional is no longer so.  Information, public or private, so-called transparent information, is often used for deeper inquiry without true probable cause.  In a word, it is abused.  Often. 

But take "transparency" into not so nice parts of the world.  Remember, either you want transparency to be for everyone or you don't.  Now you are suddenly living in, say, China.  Want transparency?  Russia?  Want transparency?  Cuba?  Want transparency?  North Korea?  What transparency?  Nigeria?  Want transparency?  South Africa?  Argentina?  Want transparency?  You want “basic” transparency or “deep, drill-down” transparency like everyone’s lobbying for these days?

Say that you run an honest business in a country full of corruption and extortion.  Transparency in your business means forfeiture of your life or your property.  Still want transparency?  No you wouldn't.  You'd surely want a place like the Caymans or Dubai or Switzerland or Uruguay to more your capital to where it will be safe from plundering by forces larger than you be they government or private. 

Here's a link to the "Corruption Perception Index".  I can't vouch for it, but it's interesting:

http://www.transparency.org/policy_research/surveys_indices/cpi/2009/cpi_2009_table?utm_source=Gizmag+Subscribers&utm_campaign=1a3791aeff-UA-2235360-4&utm_medium=email

"Safe Havens" (which is what we are REALLY talking about) are as necessary as air.  "Tax Havens" is a government-inspired pejorative phrase to re-name what many believe are "Safe Havens" for capital storage to be something bad and nefarious that only bad people use to "cheat."

So-called "tax havens" are sometimes just countries looking for an edge.  Basic economic theory suggests that the healthiest countries are those that attract foreign capital and the unhealthiest are ones that "lose" foreign exchange to someone else. 

A "tax haven" such as Switzerland is a nice place to live.  It actually does make a few very fine products but not too many.  Offering private financial services is a "big" industry and quietly earns it foreign exchange.  China takes in other countries' foreign exchange by the basket full and countries like the U.S. with net trade deficits "lose" foreign exchange to a host of other countries -- largely countries like China or to a lesser extent countries like Saudi Arabia  . . . for petroleum products.  Of course, both countries used to use the foreign exchange to buy U.S. Treasury Notes/Bonds but those days seem to be ending.  

Why are so many Caribbean island nations tax havens?  Have you ever been to these places?  Except for tourism, they rarely have anything to sell anyone.  You try to get a banana from the Commonwealth of Dominica to Los Angeles while it still has life in it.  Coconuts?  Dying of yellowing leaf disease.  They have to import everything they need, often including electricity, cement, fuel, rice, basic food stuffs.  These places NEED an edge. 

One man's opinion, but I think the reasons companies or persons use "tax havens" is that the large, "transparent," juggernaut countries have a tendency to seize assets without a great deal of due process.  Frankly, this is not all that uncommon in "tax havens" as well but there it's usually by unscrupulous bankers or lawyers. 

Another reason for using small, personal "tax havens" is an unwritten rule that smart people never keep their money where they live or where they do business.  It solves 95% of "problems".  I'm not suggesting this is good or bad, but only that in my opinion it's one of the "reasons."

While not saying they are equivocal, black markets and "tax havens" exist because the market perceives they are needed. 

Since most of the world does not "live" in Switzerland and it doesn't steal the money except in very ingenious fashions, it meets the "test" of a safe place to store wealth.  As do a number of other "tax havens" around the world.

Nonetheless, from now on I'm going to think about so-called "tax havens" as true "safe havens" -- if chosen properly.

Jack Compitelli, J.D., is the author of the Internet Law Compliance System (www.internetlawcompliance.com) -- a complete e-delivered system for quickly helping your website comply with most of the laws that regulate it -- complete with licensed forms.



Thursday, November 19, 2009

EMAIL DISCLOSURE/DISCLAIMER FOR AFFILIATES

The October 2009 regulations from the FTC were broadly written to get advertisers to disclose "connections" between various aspects of the promotion that are not readily apparent.

Hence regulations making publishers of testimonials and endorsements to "fess up" as to how they got the testimonials if it were any other way than unsolicited and uncompensated.  

These regulations extended to bloggers if they are paid or receive any form of compensation to "promote" a website or product.

One of the ways products are sold or promoted is through "affiliates" -- persons with a connection to the product and who get paid some compensation if their efforts cause a sale of the product or service.  

When an "affiliate" sends an email to promote a product, the affiliate clearly falls under the new regulations and thus requires a disclosure as such.  The easiest way is to make sure there is an automatic "signature" on the email that contains the disclosure.

Here is one written by attorney Shawn Casey, J.D. and used with his permission encouragement.  He and I would like to see it become an "industry standard":
  • The sender of this email receives compensation when products and services featured herein are purchased.
This post was written by Jack Campitelli, J.D., author of the Internet Law Compliance System (www.internetlawcompliance.com) and he does receive a royalty payment when one of e-guides is purchased.  Also, it goes without saying that, while Shawn Casey and I are attorneys, we are not your attorneys and you are encouraged to consult your own live attorney before relying on this or any other published information relating to legal issues that may affect you.  Readers may freely use the included disclaimer and may pass the contents of this post to others so long as credit for the origin is given.




Tuesday, November 17, 2009

Important Changes to Internet Regulations

The United States Federal Trade Commission at the beginning of October 2009 changed some of the regulations that affect website operators.

They're not onerous, but it may require some quick modification to your websites to comply.

The regulations covered two broad areas:

Testimonials and Endorsements; and
Bloggs, Twitter, et al.

There remains a "green light" for testimonials that were unsolicited and uncompensated (by ANY consideration that other folks don't get).

If you pay or solicit a testimonial it's still easy, but you've got to disclose what you did.  

If you GIVE an endorsement, you've got to protect yourself by doing "due diligence" about the product you endorse.  The more recognizable the person or organization is, the more due diligence you have to do.

If you SOLICIT an endorsement, you've got to disclose what you did to GET the endorsement.  If it was nothing, say it was nothing.  If it was "compensation" then a general term of "cash or other consideration" may suffice.

As to blogs: if the blog is paid for or self-serving (like this one) then you've got to say so.  It's called a Disclosure and Disclaimer.  You can put it in a separate page via hyperlink prominently displayed (not hidden).  Disclosures don't have to be onerous.  Check out the one I use for my promotional page: www.internetlawcompliance.com/dnd.html.

The FTC is trying to get us website operators to disclose "connections" between internet activity that is not readily apparent.  If your site pays bloggers, it's not illegal.  You've just got to say you pay bloggers to promote your site.  I enjoy doing it myself.

Jack Campitelli, J.D. is the author of the Internet Law Compliance System (www.internetlawcompliance.com) that is a very comprehensive "kit" for 98% of website owners to become instantly compliant with all relevant laws and comes complete with licensed forms.