Hence regulations making publishers of testimonials and endorsements to "fess up" as to how they got the testimonials if it were any other way than unsolicited and uncompensated.
These regulations extended to bloggers if they are paid or receive any form of compensation to "promote" a website or product.
One of the ways products are sold or promoted is through "affiliates" -- persons with a connection to the product and who get paid some compensation if their efforts cause a sale of the product or service.
When an "affiliate" sends an email to promote a product, the affiliate clearly falls under the new regulations and thus requires a disclosure as such. The easiest way is to make sure there is an automatic "signature" on the email that contains the disclosure.
Here is one written by attorney Shawn Casey, J.D. and used with his permission encouragement. He and I would like to see it become an "industry standard":
- The sender of this email receives compensation when products and services featured herein are purchased.
This post was written by Jack Campitelli, J.D., author of the Internet Law Compliance System (www.internetlawcompliance.com) and he does receive a royalty payment when one of e-guides is purchased. Also, it goes without saying that, while Shawn Casey and I are attorneys, we are not your attorneys and you are encouraged to consult your own live attorney before relying on this or any other published information relating to legal issues that may affect you. Readers may freely use the included disclaimer and may pass the contents of this post to others so long as credit for the origin is given.
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